Entrepreneurship: Response to Midlands Biz Blog

At Riley Communications, we are avid readers of MidlandsBiz.com, so much so that we have come to expect the prompt 6:01 a.m. delivery of the latest Midlands Business news every morning to our Blackberries (and one iPhone) just as regularly as our morning coffee. The latest e-mail newsletter edition featured a less routine, but still enjoyable element: a new blog from creator Alan Cooper.

The blog focused on something our office is entirely based on: entrepreneurship. Our own company, as well as our office-fellow Human Resource Dynamics, began as an entrepreneurial endeavor. Among other aspects of going out on a limb with a new business, Alan points out  “44% of new startups are created by people between the ages of 18 and 34.  To me, that says that the majority of new creations are made by people over the age of 34 and that it’s never too late.” A solid truth, considering Human Resource Dynamics founder JoAnn Moss started her firm as a second career. But don’t forget the fresher entrepreneurs out there are still fierce — Riley Communications was born in this young, yet experienced brain.

No matter what age entrepreneurs may be, though, Alan insists there are two types: “the ‘caught between a rock and a hard place’ entrepreneur, and the serial entrepreneur.  The former start their own businesses out of necessity or because they never again want to put their fate in someone else’s hands. The latter do it because it is in their DNA.  They have never worked for someone else a day in their life.”

Now that we can attest to — some of the best businesses are formed in response to some of the worst. Most inspiring of all, though, is that Alan, despite his attempts to appear squeamish about branching out into a new business, is a die-hard entrepreneur. After getting fired from his own family’s business (proving that job security is a dreaded myth), Alan pushed himself out of the nest and actually flew!

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Following “News Grazers” With Internet Marketing

The latest edition of Public Relations Tactics unearthed some valuable survey results, ones that affect our marketing and maybe yours, too. Columnist Margo Mateas rehashed results from a Pew Research Center for the People & the Press survey of American news consumption. Aside from dwindling (and thereby disappointing) readership among young people, the survey revealed a novel method for news intake: half of America now “graze” the news periodically throughout the day, rather than devour the daily paper in the morning or evening. As the survey also concluded (to traditional media’s dismay), more than a third of the 15 percent of Americans who own smart phones (i.e. Blackberries) consume their news on these devices.

We hate to brag, but in times like these, clients of the PR school of thought can rest easy knowing no matter where media goes, quality company coverage and story placement are always a guarantee. News coverage’s unique knack for third party credibility translates across any medium. The same cannot be said for advertising, which isn’t always a seamless transition to Internet versions of print papers. For instance, those Blackberry enthusiasts tend to receive their news from e-blasts that allow them to breeze through unnecessary stories and ads. There’s a light at the end of the tunnel too, though—online advertising is a viable option for those following their consumers from print to Internet, especially for users reading the news at their home or work computer. And best of all, regardless of the medium, information (and accompanying advertising) will always be a part of our lives, and in an age where cell phones are like extra organs and Internet usage is secondary only to breathing, it’s closer to us now more than ever. To keep this growing body of changing media going, we, like the news, are adapting our online media plans in response.

Commentary: What Makes You a Live Blogging Authority?

The State has started live blogging South Carolina games, with up-to-the-minute play by plays and candid fan reactions. Beth Kanter of Blogher live blogs at professional conventions, taking notes on each speaker on her Mac Book and promptly publishing them. And with the recent political conventions, live bloggers took center stage as history unfolded. The live blog’s life vein is real-time (and resulting raw) real-life observation. And presumably, really exciting, groundbreaking or important action and information.

Like many other social/informational activities on the internet, though, everyone has starting do it. Moms are live blogging their children’s second school play this year or their first cookie-making experience and so on. Live blogging is the new scrapbook. That’s not to say those moments aren’t extremely important to the bloggers involved, but where do we draw the line? And who gets to deem which events are live blog worthy? And most importantly, who’s going to actually read them?

Our new role as creators of Internet socialization gives us the power to choose whose games, plays and essentially lives we follow. Unlike magazine articles or newspaper editorials, though, unlimited bandwith allows everyone their place in the Internet world—blogging and beyond.

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