You may have heard that the up-and-coming advertising venue is on-line TV programing.Or you may have just been watching 30 Rock online (during your lunch break, natch) and noticed the mandatory commercials. As Ian Paul points out in PC World, advertising on an Internet site such as Hulu, where viewers watch their favorite shows on [...]
Interactive Marketing: Meet Your New Audience
In the old days, marketing was simple: a one-size-fits-all message through the usual media channels (TV, radio, print and the occasional web resource) to a relatively homogeneous mass audience. Over the past 20 years and especially in the past 2 or 5 years, though, we as audience members and marketing recipients have evolved. Our modes [...]
