We’re happy to announce that we’ve completed our move to the Cason Building on Marion Street. So far, the location is great — there’s plenty of room and a good atmosphere. Now, all that’s left is to unpack the last of the boxes! For more information, check out our press release. It never ceases to [...]
Branding: Cool Business Cards Prove Creativity is the Order of the Day, Every Day
As internet surfing usually seems to yield, some exciting sites and fellow blogs came ashore. Today’s catch? What Alexander Kjerulf’s blog “Chief Happiness Officer†calls the “coolest business card ever.” A lego! Cool, indeed. What, too elementary for your sophisticated business? Not to worry, check out these babies. Granted, most of these business cards undoubtedly [...]
Following “News Grazers†With Internet Marketing
The latest edition of Public Relations Tactics unearthed some valuable survey results, ones that affect our marketing and maybe yours, too. Columnist Margo Mateas rehashed results from a Pew Research Center for the People & the Press survey of American news consumption. Aside from dwindling (and thereby disappointing) readership among young people, the survey revealed [...]
The Antithesis of Advil’s Every Pain Reliever: Tylenol’s New Public Relations Strategy
“Headache from a hard day at work. Backache from carrying the baby. I’m all Advil—because Advil works on all my pains.†That’s the kind of marketing you’d expect from an average pain reliever, right? Not since Tylenol launched their new consumer-conscious ad campaign that borders on public service announcements rather than actual commercials. Instead of [...]
Q, H and Grey's Anatomy
I’ve been incommunicado for awhile. And I must admit, I’ve been spending much too much time trying to learn Audrey Hepburn’s moves from the latest Gap commercial. (A unique dance is my only hope in a scary world of skinny jeans!). But here’s a snapshot from my marketing world: Car Crash Commercials: AllState and Volkswagen [...]
