You may have heard that the up-and-coming advertising venue is on-line TV programing.Or you may have just been watching 30 Rock online (during your lunch break, natch) and noticed the mandatory commercials. As Ian Paul points out in PC World, advertising on an Internet site such as Hulu, where viewers watch their favorite shows on [...]
Stolen Identities
A recent NY Times article brought to light a controversial issue with popular search engine, Google. Google is great for so many reasons, but with Google AdWords, you can sideswipe the competition by entering a competitor’s name and each time a potential client searches for your rival, Google AdWords makes it possible for your company’s [...]
“Mine: My Magazine, My Way‖Media Takes Another Turn Toward the Specialized
I just got my first issue of “Mine†magazine today and I’m really excited! No, it’s not a new publication about being possessive or consumerist or anything—it’s actually a “sampler†of about eight magazines that I chose (this issue: Real Simple, Food & Wine, InStyle, Money, Time, Travel + Leisure and a mistakenly thrown in [...]
Ode to Snuggie: Re-Inventing the Robe With Advertising
We’ve all seen it. We’ve all cursed it, ridiculed it and since forgotten it. But the infamous Snuggie commercials tell an interesting story about marketing and advertising: sometimes an entire product is “invented†on the assumption of our pliability as consumers, our inability to see through sheer marketing and our immediate buy-reaction when infomercials create [...]
Free Advertising: What PR Gets You For Half-Price
Sure, advertising is effective for some goods and services. It permeates everything we read in the news, watch on television or even glance toward driving down the highway. It bonks us over the head with messages about products, services and company images until we submit to buying or simply recognize the brand, so advertising proponents [...]
