This year’s PRSA International Conference: Powering PRogress really packed a punch! While it’s hard to distill every little bit of wisdom from the four-day conference (just look at the #prsa_ic Twitter hashtag!), here are some points that stuck out to us: 1) Global Mindset in PR. Mahmoud Arafa, president and creative director of Designframe USA, [...]
From Climate Change to Corn Sugar: Implementation By and Implications For PR
How do you change the momentum of an issue? Reframe it or rename it. In the past twenty years, we’ve seen our share of relabeling real life issues: global warming became “climate change”, estate tax transformed into “death tax” (both thanks to this guy) and now high fructose corn syrup has become “corn sugar.” But [...]
